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How to get what you want from freelance negotiations

As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...

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20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

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7 proven marketing tips for busy freelance trainers

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

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How to grow your business by playing to your strengths

Sometimes we do things in our businesses because we think we should. Or we get caught up on the things we perceive as failures, turning ourselves inside out trying to ‘fix’ them. Well, I’m calling out this approach. Yes, it’s important to be aware of your weaknesses...

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How to win more clients through the buying journey

Do you struggle to know what your marketing messages should be? Or do you feel like you’re not advertising or marketing your training business in the right places? I know how frustrating this can be. One of my top tips is to think about the buying journey that your...

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How to find your niche

In my last blog, I talked about how to overcome the fear of niching and why choosing to niche can be one of the best ways to grow a training business. If you are convinced that niching is the way forward for you, the next challenge is how to identify and move into the...

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How to overcome the fear of niching

To niche or not to niche? I can’t tell you how often this topic comes up in the Trainer Talk community! Should you focus your services on meeting the needs of a smaller specialised audience or is it more advisable to avoid niching and market yourself as something of a...

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Photos and Images for Trainer Websites

You're a trainer looking to enhance your website content and you're looking for images, photos, and other visuals to make your content stand out.  Here's a list of 18 different places where you can find images. Some are paid subscriptions. This means each month you'll...

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